OUR SUCCESS STORIES
Eleventh Hermit provides services like content specialist, business storytelling, digital content, digital ads, brand films, short films, video content, content creation, content strategy, digital media, social marketing, storytelling and We provide the best content specialist service in India
#MythBursting “Social awarness films, are always boring !”
What do you think? Can a film, with collaboration of ACC cement and BCCI on recycle single – use plastic, garner 5million+ views? Yes, and we even made its intresting. We just keept our writing, basic & the concept was built around a line “Mai Kabhi out nahi hota”, and that was a cracker and the voiceover of Piyush Mishra (Bollywood legend). This belief in our storytelling style, is our true victory of Content!
If you’re expecting cliché drama, forced-fitted emotional lines, and tear-stained eyes in Independence Day brand films, then you’re not wrong. They are all made using the same formula. So, we thought, let’s change the Story. Idea was simple, yet strong just like cement. India and cement has something common in them which is “Jod” (Bond), So the jingle celebrates the word ‘Jod’ on Independence Day.
With the right approach, you can! The remittance business which was at a 3% revenue share, needed more customers. Our solution was to first target the existing bank customers and acquire them, with a relevant story. Our solution was a DCB Whatsapp Campaign. An emotional story developed from the insight – the parents are in constant worry ever since the children moved abroad. The zone is packed with lots of memories and sentiments. By invoking relevant emotions, the storyline sets the context for the product information using two films, with the same characters, and a progressive narrative. Eventually, the brand could establish an emotional connection, which triggered the growth of over 10% in its revenue share
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